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MBG Global Brands GmbH

Booth number: 26-F24

About us

The MBG Group is opening up new markets all over the world at breathtaking speed. Our brands are on sale in more than 60 countries. Top locations and leading trade partners put their trust in our innovative brand portfolio and MBG’s international sales know-how and marketing expertise. We are on course for success in all regions. Our range of non-alcoholic and alcoholic beverages performs impressively on local markets worldwide - Thanks to dynamic growth, global power and unrivalled strength.

Products and services

Our brand portfolio has everything you’d expect from a full range: Fascinating brands, uncompromising quality and sophisticated product worlds. Whether it’s non-alcoholic beverages, low proofs or wine & spirits – our worldwide success speaks for itself. Our blend of full-range versatility and first-class brand support is a combination that has put our legendary competence in the beverage business beyond doubt. With over 250 employees, the MBG Group today generates an annual revenue of more than 200 million euros. Every year we produce more than one million hectoliters.
effect® Energy

effect® Energy

effect® is more than just a refreshing caffeinated drink. The typical taste and carefully selected ingredients create the perfect environment for maximizing your full potential. Feel your mental energy and see its impact with effect®.



The water with a little extra is based on fully natural vegetable ingredients and enriched with vitamins. The various ganic© Water flavours offer the perfect refreshment for sport, job and leisure time. A smart and healthy way to quench your thirst.



More and more people in the on-trade business are coming to appreciate the premium taste of our GOLDBERG bitter range. Top-quality ingredients and eight distinctive flavours clearly show that GOLDBERG is not only the preferred choice as a mixer with premium spirits but also a unique taste experience.

News & Innovations

HERB Non-Alcoholic Apple 

Classic fresh malt drink with distinctive, fruity apple flavour - this is our latest innovation from the HERB range. Experience an all natural non-alcoholic beer with a crisp and fresh taste, crafted to traditional recipes by German brew masters. Enjoy the strikingly mild taste you would expect f...| » Further reading 

effect® uae Edition 

effect ® is THE growth driver in the energy drink sector. Clear, no-nonsense design, a unique and wide range of pack sizes, the unwavering pursuit of strategic objectives and innovative, trendy products all contribute to the success of the effect ® brand. Nobody can ignore the ener...| » Further reading 

effect® new Tastes 

The new effect ® tastes offer perfect flavour moments, in a great look, to captivate fans and persuade new ones of the same. For even more market impact. effect ® PUSHD- Camouflage meets signal colour-the new can design is just as supercharged as the new effect ® taste itself. Th...| » Further reading 


MBG Global Brands GmbH
Oberes Feld 13
33106 Paderborn

Phone: +49 525 1546-1600
Fax: +49 525 1546-1610

Cinto Gersie
Director International Markets
Phone: 0049-172-7186061

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