The MBG Group is a producer of innovative beverages. We are distributing our brands in more than 60 countries worldwide and with more than 250 employees MBG generates an annual revenue of more than 200 million euros.
Our brand portfolio has everything you’d expect from a full range: Fascinating brands, uncompromising quality and sophisticated product worlds.
Developing outstanding brands, specifically tailored to the target group - that`s our passion. Whether it’s non-alcoholic beverages, low proofs or wine & spirits – our success with first-class brands such as effect, SCAVI & RAY, Goldberg and Acqua Morelli speaks for itself.
We are specialised in creative marketing solutions. With our well-founded know-how we present our brands as a tangible experience in all distribution channels whether it´s bar scene, off-trade or convenience stores.
The brand SCAVI & RAY convinces with highest quality, incomparable freshness and modern elegance. Sparkling sparkling wine in the various quality levels as well as fruity wines and wonderfully balanced grappas: the product family stands for the highest Italian grapes and incomparable enjoyment.
Customized labeling and special editions with high-quality bling bling refinement are our expertiseand an outstanding gift for each premium outlet.
effect® is THE growth driver of the energy drink segment. Clear, puristic design, unique variety of containers, consistent strategy implementation as well as innovative and trendy products contribute to the brand success of effect®. The unique positioning - as effect® the mental energizer - and the iconic red dots are just not to be missed. Because it applies: No effect without effect®.
Available in 250ml, 330ml, 500 ml and 1l cans, 1 l PET
MBG also offers a sugarfree version: effect ZERO
The premium taste of GOLDBERG & SONS convinces the international bar scene.
The top quality of ingredients makes our eight strong flavors not only the preferred fillers for premium spirits but a pure pleasure for everyone.
GOLDBERG is the perfect match for cocktails and longdrinks and the award winning design creates high visibility and recognition value.
The brand comes in 200 ml bottles for on-trade and off-trade outlets.
Especially for airline business: 150 ml fully branded cans.
Director International Markets
Phone: +49 172 7186061