About us

The MBG Group is a producer of innovative beverages. We are distributing our brands in more than 60 countries worldwide and with more than 250 employees MBG generates an annual revenue of more than 200 million euros.

Our brand portfolio has everything you’d expect from a full range: Fascinating brands, uncompromising quality and sophisticated product worlds.

Developing outstanding brands, specifically tailored to the target group - that`s our passion. Whether it’s non-alcoholic beverages, low proofs or wine & spirits – our success with first-class brands such as effect, SCAVI & RAY, Goldberg and Acqua Morelli speaks for itself.

We are specialised in creative marketing solutions. With our well-founded know-how we present our brands as a tangible experience in all distribution channels whether it´s bar scene, off-trade or convenience stores.

Products and services

  • effect Engergy Drink
  • Goldberg: Tonic Water, Ginger Ale, Bitter Lemon, Ginger

  • Goldberg RTDs: Gin Tonic, Moscow Mule, effect+Vodka, Bitter Lemon, Passion Fruit, Beer, Indian Hibiscus, Yuzu Tonic, Dry Bone Tonic, Soda Water Acqua Morelli sparkling/non sparkling water
    SALITOS Tequila Beer, Ice and Blue (Wine Coolers), Cerveza

  • Ganic Vitamin Waters: Golden Rush, Love Juice, Daily Max, Good Vibes

  • Ganic Ice Teas: Black Tea Peach, Green Tea Lemongrass, White Tea Blueberry, White Tea Rosemary

  • John`s Cordial Mixers: Lime Juice, Citrus, Lemon Squash, Lemonade, Caramel, Amaretto, Hazelnut, Mate Tea, Chai Tea, Elder Flower, Grenadine, Blueberry, Cassis, Coconut, Almond, Vanille, Cane Sugar, Ginger, Passion Fruit, Peach, Strawberry, Blue Curacao, Mojito

  • SCAVI & RAY: Spumante, Frizzante, Ice Prestige, Momento D'Oro, Moscato, Lambrusco, Hugo, Sprizzione, Al Cioccolato, Aceto Balsamico

  • Dos Mas: Pink Shot, Mex Shot, Kiss Shot, Hazel Shot
    Mahiki Coconut Rum

  • Sears Gin

The brand SCAVI & RAY convinces with highest quality, incomparable freshness and modern elegance. Sparkling sparkling wine in the various quality levels as well as fruity wines and wonderfully balanced grappas: the product family stands for the highest Italian grapes and incomparable enjoyment.

Customized labeling and special editions with high-quality bling bling refinement are our expertiseand an outstanding gift for each premium outlet.

Further reading


effect® is THE growth driver of the energy drink segment. Clear, puristic design, unique variety of containers, consistent strategy implementation as well as innovative and trendy products contribute to the brand success of effect®. The unique positioning - as effect® the mental energizer - and the iconic red dots are just not to be missed. Because it applies: No effect without effect®.
Available in 250ml, 330ml, 500 ml and 1l cans, 1 l PET
MBG also offers a sugarfree version: effect ZERO

Further reading

The premium taste of GOLDBERG & SONS convinces the international bar scene.
The top quality of ingredients makes our eight strong flavors not only the preferred fillers for premium spirits but a pure pleasure for everyone.
GOLDBERG is the perfect match for cocktails and longdrinks and the award winning design creates high visibility and recognition value.

The brand comes in 200 ml bottles for on-trade and off-trade outlets.
Especially for airline business: 150 ml fully branded cans.

Further reading

MBG Global Brands GmbH
Oberes Feld 13
33106 Paderborn

Phone: +49 5251 5461600
Fax: +49-5251 5461610
E-mail: freyer@mbg-online.net
Internet: www.mbgglobal.net

Contact person

Cinto Gersie
Director International Markets
Phone: +49 172 7186061
E-mail: gersie@mbg-online.net

News & Innovations

SCAVI & RAY Bling Bling Editions
SCAVI & RAY winery products are also aviablie as stunning glitter versions. Get the finest SCAVI & RAY bottles refined as an outstanding glittering BLING BLING edition. The perfect gift or just as an eye-catcher for your business partners and friends.

Special offer: Create your customized / personalized labels - even available with stunning Swarovski crytals.

Sales description: Italian sparkling wine.
Distributor: Scavi & Ray S.R.L., Via Francesco Crispi 9, 39100 Bolzano, Italy.

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